August 23, 2012
The Perfume Magazine goes to Pitti Fragranze in Florence Italy in two weeks! 

Mark David Boberick and I have been invited to the international scent event​ the week of September 14-16, 2012. We have dreamed about this for years and now, it is a glorious reality. This year the Pitti ​Fragranze theme is, "Every Bottle of Perfume Contains a World" and the event will take place inside a huge olfactory map constructed inside the Stazione Leopolda, which features countries across the planet who create the beautiful materials used by artists to create their olfactory works of art. At Fragranze, Chandler Burr will hold a lecture entitled “The Art of Jean-Claude Ellena, a Retrospective: 1974-2012". We looking forward to reporting from Florence with updates on our main page here and cannot wait to bring you breaking news and our impressions from Florence Italy. 
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Molton Brown (US)

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Our logo was created by GIRVIN | Strategic Branding, based in Seattle, NYC, and Tokyo. This is a specially built font that their design team created exclusively for Perfume Magazine. It is a custom cutting, redrawn and founded on a type design originated in 1798 by Giambattista Bodoni, drawn from the archives of Firmin Didot, an exemplar of luxurious design principles for hundreds of years. GIRVIN's team built the "fume" trail, as well as composited the arrangement of the bottles as part of the branding strategy. 

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© Copyright. 2012. All Rights Reserved. The Perfume Magazine LLC 2012

Bottles by Pierre Dinard
There are basic rules that govern the gender or language of fragrance. Heavy resins, woods or leathery quinolines can colour a floral note with a sense of masculinity. The same floral note paired with aldehydes and musk becomes feminine. These concepts were forged at the beginning of the 20th century, the period that gave birth to modern perfumery. From this time, we see perfumers beginning to create abstract works of art; a perfume became conceptual instead of being the smell of a single flower such as violet or rose. Coco Chanel famously said that roses smell nice, but she did not understand why a woman would want to smell like roses. She requested perfumer, Ernest Beaux to make something that was entirely new, something mysterious. In 1921, Chanel launched No. 5 and it has been a symbol of femininity for almost a century. During the birth of modern perfumery, masculinity was cast as a powdery fresh fern. . .
A Perfume Magazine Exclusive
Expert and Author, Fragrances of the World
By Mark David Boberick
and Raphaella Barkley

I first met Michael Edwards in New York City in December of 2008 and sat down with him immediately following an impressive 2-hour master class that he had given which offered an incredible overview on his body of work. In that discussion, which was the first time in nearly ten years that Edwards had granted an interview, we talked about the foundations of his research and his entry into the fragrance industry. 

When Michael Edwards speaks, you can become rather caught off guard by his eloquent brilliance and completely lose your train of thought after he says something utterly profound... 
in Perfumery

by Clayton Ilolahia
Mark David Boberick for Pier 1 Imports

Our Managing Editor was recently commissioned by Pier 1 Imports to write a how-to article on creating a Fragrance Wardrobe for the Home.
Pier 1 Imports also recently launched a brand-new collection of home fragrances, entitled The Signature Collection which features six fragrant blends created by master perfumers. The range consists of candles and diffusers that feature a higher, stronger concentration of fragrant oils.
How do you take an iconic French fragrance house with a range that includes some of the most legendary perfume masterpieces the world has ever known, and plant it firmly and distinctly into the perfume-crazed 21st Century? The simple answer: you hire Joe Garces. With the recent release of the Nouvelle Collection of 5 brand-new fragrances, Robert Piguet Parfums continues to take the luxury fragrance market head on. With Garces at the helm, no detail is ever overlooked.

As President and CEO of the brand since 1992, Joe Garces is one of the hardest working men in the fragrance industry...
Joe Garces, 
President of Robert Piguet Parfums
Releases The Nouvelle Collection

by Mark David Boberick

The Perfume  Magazine

at the 1st Annual ARTISAN
 FRAGRANCE SALON, July 8th, 2012 in San Francisco.

The Perfume Magazines Editor-In-Chief; Raphaella Barkley, has been invited to be a judge in the 1st Artisan Fragrance Salon in San Francisco, CA 


Space and Body for the Human Experience  
An interactive, sensory presentation with
Nicola Pozzani 
- S Sense

Thursday, 21st June 2012 - 6.30 pm 
London, UK

Join our dear friend and contributor, Nicola Pozzani at this event in London! The sense of smell is an untapped human resource and perfume...
We asked some of our new friends at Esxence-The Scent of Excellence how they fared at the recent sold out event in Milan Italy. We spoke with Caroline Ilacqua, President of Téo Cabanel.

It was very exciting to meet perfume lovers from all over the world! It also shows that people can have a very different perception of a perfume whether they come from Asia, America, Europe or the Middle East... 

Click on the Beauty Fashion Cover on the left or the lower link to read the May, 2012 issue of Beauty Fashion Magazine.

My article on Esxence Milan is on page 41 
and page 55. 

Just flip the pages to read all the insustry news!
A Taste of Esxence; 
Téo Cabanel 
Casbah Perfume Review
Nouvelle Collection  Robert Piguet Parfums
New Release 
By Christine Lewandowski 

"When Robert Piguet Parfums launches a new scent the fragrance world takes note.  When Robert Piguet Parfums launches five new scents, this is cause for perfume lovers everywhere to celebrate. Especially when the scents are as good as these five..."

The Perfume Magazine scores TWO 2012 FiFi Award Top-5 Finalist Nods and the Winners of the FiFi Awards!

At the Fragrance Foundation's Annual FiFi Awards Finalists Breakfast, held in NYC at the Mandarin Oriental Hotel, The Perfume Magazine walked away with TWO of the Top-5 Finalist positions for the category, Editorial Excellence In Fragrance Coverage: Blog or E-Zine, adding to the 4 previous nominations garnered by the Magazine in 2009 and 2010. We are truly honored that two article, Journey to the Heart of Fragrance, by Neil Sternberg and On Making Sense Out of Scents, by Elena Vosnaki were among the 5 Finalists.  Congratulations to our wonderful contributors!

Here are the FiFi Winners 40th Anniversary of the FiFi Awards...
20 Years of the ‘Best Feminine’ & ‘Best Masculine’ Perfumes and Perfumers 

Celebrating the 20th Anniversary of the French Fifis

By Sarah Colton
If you love perfume, this is a must see article...with wonderful pictures and pictures of French Perfumers and Perfumes  - RB
"To add to the emotion, there was an international sizzle in the air as results of the American Fifis, which had taken place the previous evening in New York, were just beginning to make their way across the Atlantic..."  
Carthusia’s beautiful new perfume “Forget Ne Not” Capri verily defies my expectations of what that sort of fragrance should be. 

This fragrance makes me dream of Italy, of bowls of fresh figs and creamy burrata cheese...the soft marine smell of the sea and coastal flowers...
Carthusia “Forget Me Not” Capri 
New Perfume Review 
New Release in Europe

By Beth Schreibman Gehring
By Raphaella Barkley,  Editor-In-Chief
"I was enthralled the moment the event started; from the ultra glamorous red carpet, to the people-watching in the lobby prior to the show, to gulping my champagne as I rushed down to my seat, to meeting Nicole Richie and Carol Alt before the show, to the break-neck opening video where the audience cheered wildly for their favorite perfume, to the emotional and touching “Legacy of Excellence Tribute” to Evelyn Lauder of Estée Lauder...The crowd roared its approval and love...
Guy Robert: A Tribute

by Michael Edwards
Guest Contributor
We're Having a Heatwave!

Raphaella and Mark David profile two Tom Ford fragrances perfect for a relentless Summer!

Tales of a Red Hot Summer

by Mark David Boberick
Managing Editor

Robert Piguet Parfums 
to launch
petit fracas

. . . a new fragrance inspired by the original iconic perfume.

The Pacific Collection

NOSE: New Fragrance Boutique In Paris
Born from a team of 7 beauty professionals and enthusiasts Nose is a concept beauty store and an online shop, solely dedicated to creator brands, centered around a single idea: running personalized perfume diagnostics.

​"Deux ans d’intense brainstorming pour que Nose, le concept store bien senti, voit le jour…"Deux ans d’intense brainstorming pour que Nose, le concept store bien senti, voit le jour…"
TASTE TV: Award Winners, 
San Francisco Fragrance Salon



by Clayton Ilolahia
have never truly understood the dotted line that perfume appreciators draw between sex and the animalic family of perfume odors. I grew up on a farm and being surrounded by animals never once inspired thoughts of life’s carnal pleasures. Unlike the scent of flowers, these odors are not the easiest to fall in love with, yet there is a section of the perfumed population that revel in it. Lovers of this quality in perfume affectionately describe it as skanky. There are a number of materials that make up this family of animalic perfume notes. Civet tincture, made from the excretion of a civet cat, it is assumed to attract a sexual partner, is one example...
The 4 new fragrances will debut this September in Florence, Italy!
In this emotional tribute, renowned fragrance expert and author Michael Edwards remembers his dear friend and mentor, perfumer Guy Robert, who passed away on May 28, 2012.

Robert was the creator of many iconic perfume legends including Hermes Caleche, Equipage, Doblis, Madame & Monsieur Rochas, and Amouage Gold Woman & Man, among others.
You wanted it. We have it.  The Perfume Magazine's "Tour de Force" Paris Correspondent Sarah Colton, takes us on a passionate journey to the world-renowned French FIFI's.
Join us for this exclusive look inside the French FiFi Awards.

The French FiFi Awards 
Celebrating 20 Years of Creativity and Innovation
by Sarah Colton | Paris Correspondent 
On one of the first balmy evenings of summer, the best and the brightest of the French perfume industry gathered at the elegant Salle Wagram – just down the street from the Arc of Triumph -- to catch up on each other’s news, feast on the best food and wine on the planet, and of course, award and celebrate achievement... 
The New Niche  |
by Sarah Colton
Paris Correspondent
The Perfume Magazine's Sarah Colton, takes us on a perfumed journey and speaks with The French niche Perfumers at the 2012 world-renowned French FIFI's: Patricia de Nicolaï, Frédéric Malle, Maurice Roucel, Shyamala and Antoine Maisondieu, Antoine Lie, Aurélien Guichard and the “Father of Niche", Jean-Claude Ellena” about Niche Perfumery.

Anatomy Of Emotions
By Dr. ​Francesc Montejo 
When we smell a fragrance, a magical process takes place that is predominantly involved in the brain. In turn, this phenomenon creates emotions and feelings that are more than a  mere psychological process. Inhaling a perfume can sometimes involve a sensory adventure of unimaginable consequences, even though we capture only a small part of reality, almost incomprehensible, that surrounds us...

NoteS: A Scent Aria 
Robert Piguet Nouvelle Collection 

by Christine Lewandowski

NoteS de Robert Piguet is the only Fougère in the Nouvelle Collection.  It is a stunning example of material synergy: single elements morph into a scent beyond what they are as individuals, creating a greater, more effective, more beautiful composition...  
Velvet and Sweet Pea's Purrfumery 
Fleur de Caramel 
New Release 
By Beth Schreibman Gehring
Aftelier Perfumes

Mandy Aftel in NY Times
 + Willams-Sonoma Launch

Aftelier Chef's Essences® 
at Williams-Sonoma Nationwide & Online 

​Check out the news here..

Laurie Stern is a true artist who makes everything that she touches more beautiful; actually I don’t think that she can help it. Her very nature is to transform the ordinary into something extraordinary and her products although perfect in every way are only part of the magic....  
TasteTV is pleased to announce that the People's Choice Awards for the 1st Annual Artisan Fragrance Salon in San Francisco have been released on the event site here.
Celebrate with The Perfume Magazine as we mark our first anniversary! It's hard to believe that we are just a few short weeks away from turning one-year old! 

An issue filled with fabulous interviews, profiles, new releases, reflections, and incredible giveaways, as well as our coverage from Pitti Fragranze in Florence, Italy. All this and more coming in September!

I hate the heat. It’s true, I do. I don’t even like it a little bit. Catch me in January and I am happy as a clam. Since I have it on good authority that I was an Inuit in a former life, I am forced to carry around “Wet Floor” signs from June through September, for fear someone may slip on the pool of perspiration created by my forehead. And let’s face it folks, that’s an insurance claim that no one wants to have to answer to. Merely opening my front door can cause me to start sweating profusely, so you can imagine I’m a real sight to behold outdoors on a hot summer day. . . 
Raphaella Barkley
Mark David Boberick
Featuring Min New York, Xerjoff Sospiro, Alvarez Gomez Agua di Colonia Concentrada & Torre of Tuscany...

Check out The Nose web-site!

Coming Soon-our feature article on NOSE

​Meanwhile, In this issue of The Perfume Magazine,we present a rare look into the "The French Fifi Awards" and "The New Niche", both by our Paris Correspondent Sarah Colton. We also feature Guy Robert: A Tribute by Michael Edwards and we are excited to share exclusive news of a NEW Robert Piguet Parfums, Petit Fracas release coming soon. We also are pleased to feature "We're Having a Heatwave!" by Raphaella and Mark David, "Tales of a Red Hot Summer" by Mark David Boberick, "Finding your Second Skin" by Clayton Ilolahia, "Smell A Fragrance" by Dr. ​Francesc Montejo, NoteS: A Scent Aria by Robert Piguet Nouvelle Collection by Christine Lewandowski, Velvet and Sweet Pea's Purrfumery Fleur de Caramel by Beth Schreibman Gehring and more news.  Please join us in our other wonderful contributions to the the world of perfume.

                                                                                                                                                                 - RAPHAELLA BARKLEY | Editor In Chief