Co-Founder, creator and artist of A Dozen Roses, Sandy Cataldo, signing bottles

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Perfume Magazine Brand Consultant: Tim Girvin

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© Copyright. 2012. All Rights Reserved. The Perfume Magazine LLC 2012

The Perfume Magazine scores TWO 2012 FiFi Award Top-5 Finalist Nods and we
Salute the Winners of the FiFi Awards

NEW YORK, NY  -  At the Fragrance Foundation's Annual FiFi Awards Finalists Breakfast, held on April 27, 2012 at the Mandarin Oriental Hotel, The Perfume Magazine walked away with TWO of the Top-5 Finalist positions for the category, Editorial Excellence In Fragrance Coverage: Blog or E-Zine, adding to the 4 previous nominations garnered by the Magazine in 2009 and 2010. We are truly honored that two articles from our Winter Issue, Journey to the Heart of Fragrance, by Neil Sternberg and On Making Sense Out of Scents, by Elena Vosnaki were among the 5 Finalists. The winner of the 2012 FiFi Award for Editorial Excellence In Fragrance Coverage; Blog or E-Zine was Victoria Frolova of Bois de Jasmin for her article, Luxury vs. Function In Perfumery. The Perfume Magazine is the first ever online magazine/blog in history to earn six FiFi Top Five Finalist for Editorial Excellence Awards.  Congratulations to our Finalists and to Victoria Frolova on her 2012 FiFi Award winning article! For full-coverage on all of the 2012 Finalists, visit the FiFi Awards Blog. The Perfume Magazine is incredibly thrilled to be recognized by The Fragrance Foundation, once again.  Congratulations to our wonderful contributors!

Next months issue: A report of the FiFi Awards

Here are the 2012 FIFI AWARDS WINNERS
Fragrance of the Year

Saluting the best in the world of fragrances,
the stars were out for the 2012 FiFi Awards
at Alice Tully Hall at Lincoln Center in
New York City on May 21.

The star studded annual event has been
dubbed the "Oscars" of the fragrance industry.
Here are the winners and The Perfume Magazine
offers congratulations to all of the winners
and the runner-ups.

Luxe Women
Tom Ford Violet Blonde

Luxe Men
Gucci Guilty Pour Homme 

Nouveau Niche Women
Tom Ford Jasmin Rouge

Nouveau Niche Men
Tom Ford Jasmin Rouge

Perfume Extraordinaire of the Year
New York Oud, Bond No. 9
created by Laurent Le Guernec (IFF)

Broad Appeal Women
Heidi Klum Shine

Broad Appeal Men
curve appeal for men

Specialty Brand Women
Anthropologie 1922 Lily Sanguine

Direct To Consumer Men
Comme une Evidence Green – Yves Rocher

“Consumer’s Choice” Award Women
Victoria’s Secret Angel Victoria’s Secret Beauty

BBW Signature Collection for Men Classic
Bath & Body Works
Best Packaging of the Year

Luxe Women
Prada Candy Eau de Parfum

Luxe Men
John Varvatos

Broad Appeal Women Best Packaging of the Year
Victoria’s Secret Angel

Media Campaign of the Year
Chanel Coco Mademoiselle

Gucci Guilty Pour Homme

Bath & Body Line of the Year
Acqua di Gioia

Interior Scent Collection of the Year
34 Boulevard Saint Germain diptyque

Fragrance Hall of Fame
24 Faubourg 24 Faubourg – Hermès

Acqua di Gio