June 5, 2012
Co-Founder, creator and artist of A Dozen Roses, Sandy Cataldo, signing bottles
We asked some of our new friends at Esxence-The Scent of Excellence how they fared at the recent sold out event in Milan Italy. Join us for a  peek inside Esxence and some of the perfume companies that were represented in Milan Italy.  We spoke with Caroline Ilacqua, President of Téo Cabanel.

Carolyn, please tell us about your fragrances Téo Cabanel –what makes you an artistic niche brand? 

Founded in Boufarik in 1893 by a French doctor and chemist, Téo Cabanel used to create essences for Colognes. Growing success led him to set up in Paris in 1908 where he soon became the Duchess of Windsor’s favourite perfumer.

In the 1930’s his daughter chose to follow in her father’s footsteps in the true tradition of “Maître Parfumeur”.

It is in 2005, that I took up, the challenge of reviving these timeless fragrances. Drawing on 150 Cabanel formulas, we play a modern interpretation of the Cabanel olfactory symphony for a fresh version of the classical French perfume tradition. Hand in hand with well-known perfumer Jean-François Latty, we develop new fragrances allying quality, elegance and natural richness. Their style is true to the great French perfume tradition and will carry you into the world of subtle original scents.

Combining true perfume mastership and bold creativity Téo Cabanel offers precious and refined fragrances. As always, you will recognise the Cabanel touch by our high quality essences and real craftsmanship used to produce our perfumes. And, of course, our fragrances always stem from the finest, 100% pure and natural, ingredients. Relentless care and patience go into their selection.

What has the experience at the Esxence event in Milan meant to you and your company?

Exhibiting on Esxence is a great opportunity to meet all our existing clients and introduce them our new creations to come! Esxence also offers the possibility of targeting new clients and new markets. Finally, it’s a place were we can easily interact with all the other brand and share ideas and experiences about the perfume industry!

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A Taste of Esxence;
Téo Cabanel
By Raphaella Barkley

Caroline Ilacqua, President of Téo Cabanel at Exsence Milan
If you are a seasoned vendor at Esxence, what did you find different this time, other than the fact it was sold-out?  Was it successful and did you attract the type of clients you had hoped for?

Téo Cabanel has been exhibiting on Esxence from the first edition! Nevertheless, it was the first time that we were not sharing a booth with the other brands distributed by our Italian representative. It gave us the opportunity to have a booth completely dedicated to Téo Cabanel and as a matter of fact an increased visibility! This edition was very successful for us and we did attract the clients we had hoped for!

I personally found it very exciting to see so many highly artistic niche perfumery brands that have emerged out of Europe and the global market.  How does it feel to be a part of this venture?

It is definitely very exciting! It’s also very interesting to see that even if there are so many brands emerging, each of them manage to create its own identity. The strength of Téo Cabanel is to be part of the very few historical brands which inherited from the values and techniques of the French “Haute Parfumerie”!

I also found the attendees to be very passionate at the event. Was it everything you expected it to be?

It is also very exciting to meet perfume lovers from all over the world! It helps us understand what people like and expect. It also shows that people can have a very different perception of a perfume whether they come from Asia, America, Europe our Middle east! For us, perfume makers, it is always very interesting to try and understand all this! For this reason, we attend these kind of exhibitions!

What were your favorite parts of the four-day event?

I think that the first 2 days where very dynamic! I had great pleasure meeting all my existing customers again! It was a also during these first days that I met some major new clients! 

Where are your products sold for our European readers and any hopes of being able to purchasing them in America? 

Téo Cabanel is available in about 20 countries for more than 400 shops! We are available in most of the European countries. Our distribution network is based on partnerships with department stores, perfumeries as well as luxury hotels and spas. Some of our retailers: Galeries Lafayette, Douglas (France, Lithuania, Russia), Liberty London, Fortnum & Mason, Kadewe Berlin, Oberpollinger Munich, Four Seasons Hotel George V Paris, Majestic Barrière Cannes, Eden Roc Antibes.
We should soon be available in the US!