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Tim is the principal and founder of GIRVIN | Strategic Branding, one of the longest running, privately held brand development and consulting firms in the United States. For 35 years, Girvin and his teams in Seattle and NYC, as well as his Tokyo alliance, have created brands for beauty mega brands: Shiseido, Procter & Gamble, Esteé Lauder, Louis Vuitton, Bath & Body, Yves Saint Laurent, among others -- as well as working with niche brands and newly emerging companies, large and small. Earlier, working in Paris, Girvin partnered with perfume design legend, Pierre Dinand. Girvin has written about, consulted on and designed for perfumes and fragrance groups throughout the world, his blog studies fragrance and experience design, perfume packaging, olfactory brand strategy and emotionality in scent engagement.