January 23 , 2013
​Robert Piguet Mademoiselle
New Fragrance Profile

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By Beth Schreibman Gehring

My first response upon opening a generous sample of Robert Piguet’s newest fragrance Mademoiselle was to be completely intrigued because I wasn't at all sure what to expect. At first glance the presentation was exquisite and classic Piguet, but there was something just a little bit decadent about it leaving me to wonder what sort of treat I was in for. I opened the package and was mesmerized by the glossy bottle, turning it over and over in my hands. It was stunning, the traditional tall black glass flacon with the prettiest fuchsia and white label that was the color of an abundant bougainvillea tumbling over a wrought iron gate in the courtyard of an antiquated Bourbon Street garden. I knew before I sprayed it that I would love it, but I really didn’t know just how much. I have been a devoted Fracas wearer for my entire life because I love the way it makes me feel. Fracas is fleshy, sultry, gorgeous and I wear it when I want to bring the bombshell out to play.  Mademoiselle is another sort of perfume entirely. It wants to take me to Claridge's for afternoon tea in a vintage black dress, sassy garter belt and pearls. It's definitely a bombshell, but it's just a little more demure.  

​The Press from Robert Piguet states that the "Radiant Mademoiselle Piguet captures the beguiling beauty of orange blossoms, from their bright verdancy to their rich warmth. The exhilarating citrus prelude suggests a lighthearted character, while the smoky sweetness of tonka beans lends Mademoiselle Piguet a sensual touch. Clinging to the skin like warm silk, Mademoiselle Piguet enchants with its gentle and charming scent. She is delicate and irresistible, innocent and sultry, part Lolita and part Louise Brooks". 

"With Mademoiselle Piguet, Robert Piguet Parfums has chosen to pay tribute to both the romantic and sensual associations of orange blossom. Mademoiselle Piguet is a new generation floral fragrance, but its alluring character makes it a perfect addition to the Piguet family of feminine masterpieces". 

Created by star Perfumer Aurélien Guichard, the lovely Mademoiselle is simply the most feminine perfume that I’ve enjoyed in many years. I’ve noticed that it’s a real head turner, probably because it's instantly recognizable and emotionally unforgettable. It seems timeless to me and not very easy to define, which is why I love it so much. When I wear it, Mademoiselle conjures in me the same emotions that I experience every time I look at that amazing Eisenstadt photograph, which you'll remember as the iconic image of the sailor swooping up the lovely unknown woman for a passionate embrace on V-J Day. 

It’s so completely romantic that it's perfectly suited as a Bridal or Cotillion fragrance, but that's not why I love it. To my devil may care heart this new Piguet is soft and beautiful but with a very sexy and reckless edge. Knowing myself as I do it’s probably a dangerous perfume for me to wear but alas it's too late…I am completely smitten with it.  

It's just so very French and feminine and in my mind no other perfumer can create that aromatic razor's edge of sensual/sexual tension like Aurélien Guichard. He is the master of the heady erotic art of tortuous understatement in perfume. 

There's a shimmering sweetness in Mademoiselle that is reminiscent of an afternoon spent drinking Kir Royales and eating some fabulous chocolate yet at the same time.

This perfume possesses a hidden sultry twist somewhere deep in her heart that's a bit reminiscent of a Royal gin fizz drunk in the wee hours of the morning, soft and sweet on the tongue and drenched in orange blossom, smoky sweet tonka bean, refreshing bergamot and just a bit of Coltrane mixed in for the magic. It makes me crave a cigarette but just not any cigarette… I want a hand rolled cigarette.  

I want to be in Paris with my husband at The Hotel San Regis, smoking that cigarette and lounging about in a warm and creamy cashmere robe. The only other thing that I’d need would be that Gin Fizz and perfect Egyptian cotton sheets but at this point I will stop myself and say no more.

However as wonderful as Paris could/would be, at this very moment I’m sitting in a fabulous ocean front hotel patio in La Jolla California overlooking the azure waters of the Pacific with an icy cold Chopin martini in hand, perfectly mixed by my husband, sunset, sailboats and seagulls in the distance and Miles Davis playing through the Jambox. I'm wearing a flowery Lily Pulitzer, pearls, smoking that same cigarette and wearing just a bit of Mademoiselle. It still feels and smells absolutely appropriate. 

Life at this very moment couldn't be more delightful and Mademoiselle is the perfect touchstone for this time and place. Mademoiselle Piguet is a bottle full of toothsome magic and comes complete with a beautiful genie who knows how manifest your most deeply hidden desires. With the odds so cleverly stacked in your favor why would you not dare to make all of your dreams come true?  

Robert Piguet Website

Available for purchase at these fine stores:
Bergdorf Goodman | Henri Bendel | Nordstrom | Saks Fifth Avenue | 
Neiman Marcus | Barneys | Harvey Nichols (England) | Harrods | Selfridges (England) | Printemps (Paris) | Le Bon Marché (Paris)