The Fragrance Foundation’s New On-Trend Educational Course
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Do you Love fragrance? Want to know what industry insider’s know? Curious about what is currently a hot trend or what influenced fragrance in decades like the ‘50’s, ‘60’s,‘70’s?
Then sign on for TopNotes, an exciting, fun new online educational course and resource developed specifically for those who want to keep on top of the most current information and trends in the ever-changing fragrance world.
Mary Ellen Lapsansky, Vice President of The Fragrance Foundation and the guiding force behind the continuing education programs developed by the Foundation, notes that “both industry insiders and consumers who have a passion for fragrance can keep their fingers on the pulse, tap into trends, scent styles, new notes and track top sellers with the TopNotes course. We have collaborated with the best minds in the business to deliver up-to-the minute and comprehensive insights.”
Registration for TopNotes is only $50.00 per person, open to all and all are welcome.
TopNotes Course #1: Olfactive Trends 2011 – 2012 is instantly available and covers the following topics:
Current Consumer Insights.
Historical Reference & Current State of the Fragrance Industry.
Why do olfactive preferences change among consumers?
Historical references & key fragrance launches of the past.
Women’s and Men’s Olfactive Preferences.
Top 20 Fragrances, USA and Global, as reported by Givaudan iPerfumer.
Future Olfactive Forecasts.
Olfactively-significant recent fragrance launches.
Women’s and Men’s olfactive forecasts.
At the end of the course, participants can assess their understanding of what they have just learned by answering the “Key Learnings” questions. No scores are given, questions are either correct or incorrect with a correct answer provided if that is the case. Once the “Key Learnings” have been completed, a Certificate/Proof of Participation will be generated, available to save or print.
The goal is for future TopNotes courses to cover: consumer buying habits, global fragrance preferences, new ingredients and new technologies in fine fragrance creation with content for each course updated every 12 to 18 months as new trends emerge.