Click here to add text.

Well, no I don't; I will just try to like them.

At times I am perplexed by what I read written by bloggers when they critique the work of our industry. I have often thought of critiquing the critiques. Well, not really.  I just like the way it sounds and my devious alter ego would enjoy it. I do like a good debate! Although, it is hard to debate when one side of the argument is lacking in substance or knowledge.

Then, there are the commenters adding their penny’s worth of verbiage. I would say two cents’ worth… if in fact, it was! Now, I do appreciate freedom of speech. However, I’m rethinking this after reading comments that lead consumers down a false path of misinformation.

On one hand, I agree that there has been an absence of quality. I could write a chapter in a book to many of the reasons why. However, if I did, past employers may get nervous as would some of the giant manufacturers. Trust me. There are many niche brands that would not escape my honesty either.

Quality, defined as, “the standard of something as measured against other things of a similar kind; the degree of excellence of something; an improvement in product quality.” Wait!

Fragrance Bloggers...You Have to Love Them!
A Commentary by Raymond Matts
September 10, 2011
Here is the part I love and find enlightening and a source for a healthy debate:
“General excellence of standard or level; a masterpiece for connoisseurs of quality.”

Ah, a connoisseur, described, by Webster’s, as an expert judge of taste! I do believe I’ve found my source of contention. These are not the critiques of experts judging the criteria of fragrances based on the realization of specific criteria. One person’s distaste is another person’s infatuation or love.

Read, my friends, another defining characteristic of quality:
“A distinctive attribute or characteristic possessed by someone or something.”

Another chapter or two could be written on this subject; on the total lack of creative, distinctive fragrances that have the opportunity to be commercially viable at counters around the world. I’ve always said the world doesn’t need another new fragrance. We need more distinctive fragrances with real signature!

For those who are reading and are bloggers, please don’t misunderstand me. I think what you bring to this industry can be very good. I’m just exhausted with the number of critiques and pontifications that mislead the consumer. Personally, I think many need to learn how to smell correctly and to understand what they smell without looking at the wonderful fragrance pyramids, better known as quasi-contrived fragrance ingredient lists. God, I love one who smells by reading!

I hated when an editor of a magazine requested a fragrance pyramid. I often told them to go to Egypt, where they can see all the pyramids they want.

Please don’t describe our creations as merely a list of ingredients. BTW, here are all the ingredients: sugar, cornstarch, blueberries and flour that make your blueberry pie.

Write about emotion and make me dream what I smell!

You can find Raymond's Matts on our Contributors page here at at Raymond

Disclaimer: The views and opinions expressed herein are solely those of the author and/or guest contributors and do not necessarily state or reflect those of The Perfume Magazine LLC, Raphaella Brescia Barkley or Mark David Boberick.

All content included on this site, such as text, graphics, logos, icons, videos and images is the property of The Perfume Magazine, LLC. or its content suppliers and protected by United States and international copyright laws. The compilation of all content on this site is the exclusive property of The Perfume Magazine, LLC. and protected by U.S. and international copyright laws.

The Perfume Magazine is an online fragrance magazine celebrating the art of fragrance offering fragrance reviews, articles,
press releases, interviews and events.  The Magazine is a collaboration of fragrance lovers contributing to each issue and would not be possible otherwise.
© Copyright. 2011. All Rights Reserved. The Perfume Magazine LLC


Perfume Magazine Brand Consultant: Tim Girvin

Our logo was created by GIRVIN | Strategic Branding, based in Seattle, NYC, and Tokyo. This is a specially built font that their design team created exclusively for Perfume Magazine. It is a custom cutting, redrawn and founded on a type design originated in 1798 by Giambattista Bodoni, drawn from the archives of Firmin Didot, an exemplar of luxurious design principles for hundreds of years. GIRVIN's team built the "fume" trail, as well as composited the arrangement of the bottles as part of the branding strategy.

The Perfume Magazine Banner was designed exclusively by GIRVIN and is the property of The Perfume Magazine, LLC.
All images appearing in the banner are registered trademarks of their respected company and are used with permission.

Creed Bottle image in The Perfume Magazine Banner is a registered trademark of Creed and used with permission.
Fracas Bottle image in The Perfume Magazine Banner is a registered trademark of Robert Piquet and used with permission.

The logo and banner are property of The Perfume Magazine, LLC. and are protected by U.S.and international copyright laws.