The Fragrance Foundation announces
Top Five 2012 FiFi “Indie” Award Finalists
January 22, 2011

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Co-Founder, creator and artist of A Dozen Roses, Sandy Cataldo, signing bottles
The Fragrance Foundation is very pleased and excited to name the top five finalists who have made it through the judging for the 2012 FiFi “Indie” Award with the winner to be revealed on January 30th at the Elements Showcase FiFi Award Ceremony and Celebration. A distinguished panel of expert judges had the difficult task of choosing five outstanding fragrance brands based on criteria provided by the Foundation and the “Indie” Committee. The ballots were tabulated by the Foundation’s accounting firm Sperduto, Spector & Company.

“We were very pleased to receive so many entries and confirm thirty six official nominees. The competition was stiff and we applaud the judges for taking on the challenge of selecting the top five,” states Mary Ellen Lapsansky, Vice President of The Fragrance Foundation. “We are excited to present these finalists with mini-FiFi trophies and of course honor the winner with the official crystal FiFi Award.”

The five finalists are:

Carner Barcelona “Cuirs” – Min New York

Come L’Amore, Bois 1920 – Bois 1920
(Perfume Holding Corp.)

Miller Harris La Fumée – Miller Harris

Odin New York 06 Amanu – Foundry NYC

Siberian Snow by D.S. & Durga – D.S. & Durga

“Congratulations to these five finalists who distinguished themselves from among so many worthy entries,” said Cos Policastro, Executive Vice President, Fine Fragrances at Givaudan. “This is a true achievement and we wish all the “Indie” brands continued success in the future. Indie brands play an important role in our industry by engaging the consumer with their unique stories. Their creativity and innovation inspires the fragrance world and should be recognized and rewarded. Givaudan is proud to sponsor this award as our company is defined by these same attributes. We look forward to the announcement of the winner and to present them with a $10,000 check to encourage them to continue to push the boundaries of olfactive creativity.”
Frederick Bouchardy, co-founder of Elements Showcase comments “The 2012 FiFi “Indie” Award presentation at the Elements Showcase will be a terrific moment of recognition for the “Indie” category. It’s very exciting and we salute all these independent creators.”  “We are very happy to be a part of this occasion by sponsoring the FiFi “Indie” celebration,” added Bruce Teitelbaum, Chief Executive Officer, RPG, “the “Indie” brands deserve the spotlight and The FiFi Award is a respected symbol of excellence. Presenting the FiFi in such a stylish, innovative venue as the Elements Showcase is just the kind of creative thinking that brings new energy to the fragrance community and new choices to the fragrance-loving consumer.”

To attend the ceremony on January 30th, please visit for complete event details & registration.

To attend the ceremony on January 30th, please visit for complete event details & registration

“Indie” Committee Mission Statement:
To support the excellence, talent and artistry of ‘indie’ perfumes, celebrate their individuality and craftsmanship, give a voice to the “indie” brands, address any issues and concerns that are important to the group as a whole.


The nominees of FiFi® Award Category 2012 in partnership with Elements Showcase have the chance to win the FiFi® Award along with the $10,000.00. The award ceremony will take place on January 30th at the Elements Showcase, highlighting the five finalists and announcing the winner.

In the meantime, The Fragrance Foundation and the “Indie” Committee are delighted to recognize and congratulate the Indie submissions that are now official 2012 FiFi® Indie Award nominees:


A Dozen Roses Collection: Gold Rush, Iced White, Shakespeare in Love by 360 Degrees

Atelier Cologne Vanille Insensee Cologne Absolue by Atelier Cologne

Blu Oltermare, Bois 1920 by Bois 1920 (Perfume Holding Corp)

Burning Barbershop by D.S. & Durga by D.S. & Durga

Carner Barcelona “Cuirs” by Min New York

Come L’Amore,  Bois 1920 by Bois 1920 (Perfume Holding Corp)

Debonair: Eau Dandy by smell bent

Dimanche by Strange Invisible Perfumes

Divine Gardens for Denver Art Museum by DSH Perfumes

Eau Pear Tingle by Opus Oils

Eva Luna Eau de Parfum by Providence Perfume Co.

Limited Edition Signature Perfume by 40notes Perfume

40notes Perfume Limited Edition Signature Perfume Collection: Spring Vetiver, Sampaguita Jasmine, White Winter Flower, Exotic Ylang Ylang, Cashmere Musk, Exquisite Amber, Oudwood Veil by 40notes Perfume

Frapin “1967” by Min New York

Geisha Amber Rouge by Aroma M Perfumes

Hope by Tallulah Jane by Tallulah Jane

JOUANY Marrakech by World Scents

JOUANY Saint Barthelemy by World Scents

Miller Harris La Fumée by Miller Harris

Mountain High by smell bent

Nectar of Love by April Aromatics

November in the Temperate Deciduous Forest by For Strange Women

Odin New York 06 Amanu by Foundry NYC

Orcas by Ayala Moriel Parfums by Ayala Moriel Parfums

Pandora by DSH Perfumes

Painting – Picture Frame by Eclectic Collections

Perfect Coconut Milk by Sarah Horowitz Parfums

Petit Mort by Marc Atlan

Rose Bohème Eau de Parfum by Providence Perfume Co.

Royal Lotus from Anya’s Garden Perfumes by Anya’s Garden Perfumes

Secret Garden by Aftelier Perfumes

Siberian Snow by D.S. & Durga by D.S.& Druga

Signed, Sealed & Delivered by Eclectic Collections

SOIVOHLE Leather Krem by Liz Zorn Perfumes LLC

Sombre Negra by Yosh Olfactory Sense

“Staghorn Sumac” by D.S. & Durga with Joya by D.S. & Durga with Joya

untitled no. 9 for luckyscent by DSH Perfumes